CHEMIST DIRECT
Overview 2012-2013
Louise worked at Albion London for Chemist Direct
Chemist Direct hired Albion London to perform a short discovery phase to capture some quick win recommendations. What emerged was an extensive list of recommendations presented to the CEO. A final UX presentation was delivered to investors in order to gain more funding, which led to a full UCD and branding engagement with Albion, which Louise led, until her maternity leave in April 2013. The project is now live at www.chemistdirect.com
Project work included:
- stakeholder interviews across multiple business units
- requirements gathering and analysis
- large scale site map
- detailed sprint plans
- complex user journeys
- detailed content audit
- focus group, one to one interviews and online surveys
- responsive wireframes + Axure prototypes
- project schedule and roadmap
- screen designs and journeys for user testing team
- user test script and plan
- responsive grid system
- competitive analysis
- concept testing